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Relationship Management\uff09\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u60c5\u5831\u306e\u4e00\u5143\u7ba1\u7406\u3001\u55b6\u696d\u6d3b\u52d5\u306e\u8a18\u9332\u3001\u9032\u6357\u72b6\u6cc1\u306e\u53ef\u8996\u5316\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u55b6\u696d\u62c5\u5f53\u8005\u9593\u3067\u306e\u60c5\u5831\u5171\u6709\u304c\u4fc3\u9032\u3055\u308c\u3001\u6a5f\u4f1a\u640d\u5931\u3092\u9632\u3050\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u55b6\u696d\u30d7\u30ed\u30bb\u30b9\u306e\u5404\u6bb5\u968e\u306b\u304a\u3051\u308b\u6a19\u6e96\u7684\u306a\u624b\u9806\u3068\u30c4\u30fc\u30eb\u3092\u6574\u5099\u3059\u308b\u3053\u3068\u3082\u5fc5\u8981\u3067\u3059\u3002\u521d\u56de\u8a2a\u554f\u6642\u306e\u63d0\u6848\u8cc7\u6599\u3001\u898b\u7a4d\u66f8\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3001\u5951\u7d04\u66f8\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306a\u3069\u3001\u52b9\u7387\u7684\u306a\u55b6\u696d\u6d3b\u52d5\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u4ed5\u7d44\u307f\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002<\/p>\n<h2>\u6a5f\u68b0\u5546\u793e\u306e\u55b6\u696d\u529b\u5f37\u5316\u306b\u5fc5\u8981\u306a\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u5185\u5bb9<\/h2>\n<h3>\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u3068\u5b9f\u884c\u652f\u63f4<\/h3>\n<p>\u6a5f\u68b0\u5546\u793e\u306b\u304a\u3051\u308b\u55b6\u696d\u529b\u5f37\u5316\u306e\u51fa\u767a\u70b9\u306f\u3001\u660e\u78ba\u306a\u55b6\u696d\u6226\u7565\u306e\u7b56\u5b9a\u306b\u3042\u308a\u307e\u3059\u3002\u5e02\u5834\u5206\u6790\u3001\u7af6\u5408\u8abf\u67fb\u3001\u81ea\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u306e\u628a\u63e1\u3092\u901a\u3058\u3066\u3001\u6226\u7565\u7684\u306a\u65b9\u5411\u6027\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u5e02\u5834\u306e\u9078\u5b9a\u3067\u306f\u3001\u6a5f\u68b0\u5546\u793e\u306e\u53d6\u308a\u6271\u3044\u88fd\u54c1\u3084\u6280\u8853\u7684\u5c02\u9580\u6027\u3092\u6d3b\u304b\u305b\u308b\u5206\u91ce\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u88fd\u9020\u696d\u306e\u4e2d\u3067\u3082\u6210\u9577\u6027\u306e\u9ad8\u3044\u5206\u91ce\u3084\u3001\u7af6\u5408\u4ed6\u793e\u306e\u53c2\u5165\u304c\u5c11\u306a\u3044\u30cb\u30c3\u30c1\u5e02\u5834\u3078\u306e\u53c2\u5165\u6226\u7565\u3092\u691c\u8a0e\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u65e2\u5b58\u4e8b\u696d\u3068\u306e\u76f8\u4e57\u52b9\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u96a3\u63a5\u5e02\u5834\u3078\u306e\u5c55\u958b\u3082\u91cd\u8981\u306a\u6226\u7565\u30aa\u30d7\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/p>\n<p>\u55b6\u696d\u76ee\u6a19\u306e\u8a2d\u5b9a\u3068\u7ba1\u7406\u624b\u6cd5\u306e\u78ba\u7acb\u3082\u5fc5\u8981\u3067\u3059\u3002\u58f2\u4e0a\u9ad8\u3001\u5229\u76ca\u7387\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u6570\u306a\u3069\u3001\u5b9a\u91cf\u7684\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3044\u3001\u6708\u6b21\u30fb\u56db\u534a\u671f\u30fb\u5e74\u6b21\u3067\u306e\u9032\u6357\u7ba1\u7406\u4f53\u5236\u3092\u69cb\u7bc9\u3057\u307e\u3059\u3002\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u30d7\u30e9\u30f3\u3092\u7b56\u5b9a\u3057\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3057\u306a\u304c\u3089\u7d99\u7d9a\u7684\u306a\u6539\u5584\u3092\u56f3\u308a\u307e\u3059\u3002<\/p>\n<h3>\u55b6\u696d\u30b9\u30ad\u30eb\u5411\u4e0a\u306e\u305f\u3081\u306e\u7814\u4fee\u30fb\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0<\/h3>\n<p>\u6a5f\u68b0\u5546\u793e\u306e\u55b6\u696d\u62c5\u5f53\u8005\u306b\u306f\u3001\u6280\u8853\u7684\u77e5\u8b58\u3068\u55b6\u696d\u30b9\u30ad\u30eb\u306e\u4e21\u65b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u88fd\u54c1\u306e\u6280\u8853\u4ed5\u69d8\u3084\u7528\u9014\u3092\u6b63\u78ba\u306b\u7406\u89e3\u3057\u3001\u9867\u5ba2\u306e\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u305f\u63d0\u6848\u304c\u3067\u304d\u308b\u80fd\u529b\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<p>\u6280\u8853\u7cfb\u55b6\u696d\u7814\u4fee\u3067\u306f\u3001\u53d6\u308a\u6271\u3044\u88fd\u54c1\u306e\u8a73\u7d30\u306a\u6a5f\u80fd\u3084\u7279\u6027\u3001\u7af6\u5408\u88fd\u54c1\u3068\u306e\u5dee\u5225\u5316\u30dd\u30a4\u30f3\u30c8\u3092\u5b66\u7fd2\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u9867\u5ba2\u306e\u696d\u754c\u7279\u6027\u3084\u88fd\u9020\u30d7\u30ed\u30bb\u30b9\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7684\u78ba\u306a\u63d0\u6848\u304c\u53ef\u80fd\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30ad\u30eb\u306e\u5411\u4e0a\u3082\u91cd\u8981\u3067\u3059\u3002\u30d2\u30a2\u30ea\u30f3\u30b0\u6280\u8853\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3001\u4ea4\u6e09\u30b9\u30ad\u30eb\u306a\u3069\u3001\u55b6\u696d\u6d3b\u52d5\u306b\u5fc5\u8981\u306a\u57fa\u672c\u30b9\u30ad\u30eb\u3092\u4f53\u7cfb\u7684\u306b\u7fd2\u5f97\u3057\u307e\u3059\u3002\u7279\u306b\u6a5f\u68b0\u5546\u793e\u3067\u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