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ong>\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306f\u3001\u30c7\u30fc\u30bf\u5206\u6790\u3092\u57fa\u3065\u3044\u305f\u6226\u7565\u7acb\u6848\u306b\u3088\u308a\u3001ROI\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u9055\u3044\u3068\u98df\u54c1\u696d\u754c\u3078\u306e\u9069\u7528<\/h3>\n<p>\u98df\u54c1\u696d\u754c\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e21\u65b9\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306b\u7279\u5316\u3057\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u98df\u54c1\u5378\u58f2\u696d\u8005\u3084\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u304c\u4e2d\u5fc3\u3068\u306a\u308a\u3001\u9577\u671f\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306e\u69cb\u7bc9\u304c\u91cd\u8981\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001BtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u884c\u52d5\u3084\u55dc\u597d\u306e\u5909\u5316\u306b\u5bfe\u5fdc\u3057\u305f\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3067\u306f\u3001\u6d88\u8cbb\u8005\u30a4\u30f3\u30b5\u30a4\u30c8\u306e\u5206\u6790\u3084\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7b56\u5b9a\u3092\u901a\u3058\u3066\u3001\u52b9\u679c\u7684\u306aBtoC\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5927\u624b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3067\u306f\u3001BtoB\u3068BtoC\u53cc\u65b9\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u7d71\u5408\u3057\u305f\u5305\u62ec\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u63d0\u6848\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u5168\u4f53\u3067\u306e\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u306e\u767a\u4fe1\u3084\u3001\u52b9\u7387\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6295\u8cc7\u306e\u5b9f\u73fe\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u98df\u54c1\u696d\u754c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u30e1\u30ea\u30c3\u30c85\u3064<\/h3>\n<p>\u98df\u54c1\u696d\u754c\u7279\u5316\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306b\u4f9d\u983c\u3059\u308b\u4e3b\u8981\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u4ee5\u4e0b\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u696d\u754c\u5c02\u9580\u77e5\u8b58\u3092\u6d3b\u304b\u3057\u305f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u7acb\u6848<\/li>\n<li>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u53d6\u308a\u5165\u308c\u305f\u65bd\u7b56\u306e\u5b9f\u884c<\/li>\n<li>BtoB\u3068BtoC\u4e21\u65b9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5bfe\u5fdc\u3057\u305f\u7dcf\u5408\u7684\u306a\u652f\u63f4<\/li>\n<li>\u5ba2\u89b3\u7684\u306a\u8996\u70b9\u304b\u3089\u306e\u5e02\u5834\u5206\u6790\u3068\u7af6\u5408\u8abf\u67fb\u306e\u5b9f\u65bd<\/li>\n<li>\u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u3067\u306f\u56f0\u96e3\u306a\u5c02\u9580\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u5b9f\u884c<\/li>\n<\/ul>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u306e\u5c02\u9580\u6027\u306b\u3088\u308a\u3001\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306f\u81ea\u793e\u306e\u5f37\u307f\u3092\u6700\u5927\u5316\u3057\u3001\u5e02\u5834\u3067\u306e\u7af6\u4e89\u512a\u4f4d\u6027\u3092\u78ba\u7acb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u306b\u3001\u98df\u54c1\u306e\u5b89\u5168\u6027\u3084\u54c1\u8cea\u3068\u3044\u3063\u305f\u696d\u754c\u7279\u6709\u306e\u8981\u7d20\u3092\u8003\u616e\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u5c02\u9580\u7684\u306a\u77e5\u898b\u306a\u3057\u306b\u306f\u52b9\u679c\u7684\u306a\u5b9f\u884c\u304c\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p><strong>\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4f1a\u793e\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001\u98df\u54c1\u30e1\u30fc\u30ab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